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Pig

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Saatchi & Saatchi, Denmark for Reef n' Beef, within the category: Food.

Caption

If it's not Australian, it's not on the menu.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: David Ebbesen, Tobias Ambs-Thomsen
Copywriter: Simon Wooller
Photographer: Rebekka Ehlers
Post production: Peter Sønder Hansen, Jesper Gori
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Highest Rated

natt1's picture

Don't know much about Australia, but is it saying that there is no pork on the menus but can get crock meat? Someoe explain this to me please.

I like the art direction tho but wont fully appreciate it if i dont get the msg clearely.

natt1
Activity Score 44
art director saatchi & saatchi - Uganda |

natt

sparky's picture

kinda like it!

sparky
Activity Score 454
Copywriter at M&C Saatchi
wildbore's picture

different is good!

wildbore
Activity Score 749
Creative Director at - - -
Jon-Paul Mountford's picture

But does it taste like chicken!!!!

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

miko1aj's picture

haha. I enjoyed this campaign very much. The manner of art direction is very nice. One minus is typography. Great work.

miko1aj
Activity Score 3086
ospina86's picture

Been done before... currently on TV with one animal disguised as another... still funny and gets the message across. AD is great

ospina86
Activity Score 16
Seneca College Creative Advertising Student
walkingbuddha's picture

It isn't Australian. I am. And....... pigs aint natural growin' in the wild ova here.

Dutch cunts.

walkingbuddha
Activity Score 188
Art Director
keewl's picture

Hmmm as far as i know Copenhagen is in Denmark...

but there you go ...

keewl
Activity Score 15
Saatchi Cph
Guest's picture

Copenhagen is in Denmark, and the idea is that they DON'T sell pork in that restaurent BECAUSE it's not Australian. Jackass.

Guest
walkingbuddha's picture

If it aint good, it aint on ads of the world.

Hang on....

walkingbuddha
Activity Score 188
Art Director
brain123's picture

No animals were harmed in the making of this campaign...
They were just mocked...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
AristideMas's picture

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun

You said it. I wonder how the piggy breathed during the shooting. Or is it a fake one?

AristideMas
Activity Score 10
Account Manager, Nelson Publicis, Douala |

Aristide, Strategist, Exp. Marketing, Cameroon

cosmicbaby's picture

The croc steak they are selling is actually pork?

cosmicbaby
Activity Score 4
Art Director
sneakyhands's picture

oinking green is piggy?

sneakyhands
Activity Score 1857
Copywriter
capywriter's picture

Hilarious. And interesting insight. Actually somehow the same insight as in this fine Belgian campaign from 2006:

http://www.10.be/index.php?/pages/awards_loncin_2006.html

capywriter
Activity Score 5509
Copywriter at Freelance
efox5's picture

awesome! made me laugh. lol

efox5
Activity Score 85
chano93's picture

SO THAT PIG WANNA BE AUSTRALIAN,
TO BE KILLED AN EATED,..ISNT IT?
IT'S A SUICIDE PIG,
MAYBE IS A TALIBAN PIG.

chano93
Activity Score 68
Art Director at Pragma DDB
slip's picture

please someone help me. what are they trying to tell me?
i like visual.
concept?

*****

slip
Activity Score 919
designer |

SJB

keewl's picture

Just that the restaurant wont take in danish meat .. no matter how good it is dress up ;-)

keewl
Activity Score 15
Saatchi Cph
natt1's picture

Don't know much about Australia, but is it saying that there is no pork on the menus but can get crock meat? Someoe explain this to me please.

I like the art direction tho but wont fully appreciate it if i dont get the msg clearely.

natt1
Activity Score 44
art director saatchi & saatchi - Uganda |

natt

keewl's picture

yes... you can only get crock meat and no pork ...

keewl
Activity Score 15
Saatchi Cph
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