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Tricycle

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Caption

Reetone
Toning technology now for running: runtone.
Tone your butt and legs more with every run. Also available: traintone for working out and easytone for wherever you go.
Easytone
Runtone
Traintone

Advertising Agency: DDB Entertainment, Berlin, Germany
Art Director: Stephanie Barth
Art Buyer: Kim Bianchi
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Highest Rated

Guest's picture

It's normal. Not creaive. But nice ass!!!

Guest
himanshu prabhakar's picture

Sexy !!Sexy !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

gawd i love this...so good

Guest
Guest's picture

the runner's shadow is not at all consistent with the actual runner. =[

Guest
jackmancer2017's picture

You probably might not have noticed since you're all looking at her ass, but her shoes look photoshopped.

Oh yeh, and I don't like this ad, it's nothing special. People don't read the small copy. Or at least not a lot of them. So for them, this ad says Reebok and runtone.

Lacking clear communication.

jackmancer2017
Jotacef's picture

asses sure sell!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

nevermind the shoes, the runner and shadow is all photoshop'd.

Guest
mynameisyves's picture

The whole runner looks Photoshop'd. Front leg and shadow are not at all believable.

mynameisyves
Activity Score 8
Creative Director at RIM (BlackBerry)
Felicitas_Pauker's picture

NO. These shoes should be "toning" you while you are doing something different from workout. In my opinion, if you run 100 miles you are working out and these shoes don't make any difference. Come on, it was easy to understand that....

Felicitas_Pauker
Activity Score 179
CuriousPencil's picture

Inconsistent shadow angles from the kid (light source 45 degrees above?) and the 'runner' (27?) doesn't detract from the fact it's a puzzle of an ad - we're supposed to think, what - she's running really really slow?. She's just slowing down / stopping?

Jesus wept. Even a junior knows not to show a sunset and hope your audience knows it's a sunrise. This whole thing looks like the result of a Friday liquid lunch.

CuriousPencil
Activity Score 4225
Copywriter
Roger Keynes's picture

Ree-gurgitate.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

It's normal. Not creaive. But nice ass!!!

Guest
Sephi's picture

agree~

Sephi
Activity Score 139
Art Director at Shanghai,China
Nasheet's picture

WHATTTTTTTTTT????

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
Bitty86's picture

They are selling an apple by showing you a picture of an apple. Where is the thinking. CRAP!

Bitty86
Activity Score 71
MidasTouch's picture

Nothing but a photoshoped butt in over bright colors.
You can't expect more. :/

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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