Comments (4)

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ellehcimeo's picture
Activity Score 3376

Smells like Old Spice envy. They are chasing Axe, and it isn't pretty.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A familiar scenario of client seeing the competitor's campaign and discovering how their sales are up, WAY UP, and pointing at it and yelling "I want THAT!"

And Saatchi creatives were all too happy to oblige.

Rog's picture
Activity Score 6080

Just doing the Axe/Lynx thang... with a bit of the ol' panache! ;)
Nice retro look/feel to it too

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

umbee's picture
Activity Score 36

yes... the idea isn't groundbreaking.. but the art direction is good.