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ivan's picture

Red tape phenomena destroying projects. This ad calls to fight it.

ivan
Creative Director at Ads of the World
Hand's picture

Mmmm... i didnt get it?

Hand
Activity Score 195
Graphic Designer
Besha's picture

I don't get this. Help please!!

Besha
Activity Score 295
Art Director
ivan's picture

Red tape phenomena destroying projects. This ad calls to fight it.

ivan
Creative Director at Ads of the World
Rog's picture

It's kinda just showing it.
It should be outraging us.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

For a very long time, Nova Scotia has been fighting against shopping on Sundays. Stores were fined heavily if they opened for business. They were divided on the issue as well. Younger folks didn't mind the idea and the older, more traditional people were against it.
I thought it was kind of nice that there weren't any malls open. It gave you a break from consumerism.
But, they finally passed the rule that you can shop every day of the week. Great.
I remember it being a big deal in Ontario, years ago, as well. People were up in arms about it.

I don't really care for the execution. It gives the impression that it was just red tape preventing businesses from opening, when it was partly people as well, and their traditions.

ellehcimeo
Activity Score 3376
Art Director
Jet Propulsion Lab's picture

I got it immediately and thought it was a pretty nice call-to-action ad.
Since it appears to be a regional ad, and the audience is already aware of the issue at hand, it can afford to be stripped of all the added information and be so clean looking and eye-catching.
I also think it's cooly irreverent to engage in a fight against government bureaucracy with this kind of tongue-in-cheek comic sense. :)

That's just my $.02 from south of the border..

Jet Propulsion Lab
Activity Score 10679
Copywriter
A. J. SMITH's picture

These look great.

But that is sadly it.

A. J. SMITH
Activity Score 2822
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