Advertisement

Cop

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Y&R, Chile for Red off, within the category: Pharmaceutical.

Caption

Don't let the day know who you are at night.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada
Copywriters: Andres Acevedo, Tomas Almuna
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Photographer: Sotelo
Illustrator: Silvana Mercado
Log in or register to post comments
nepotiums's picture

I had to go through the brand to understand this ad.

nepotiums
Activity Score 251
Copywriter
MicheleVirgilio's picture

i like this ad.

MicheleVirgilio
Activity Score 2617
Mammoths-Not-Dead's picture

ha-ha! wonderful! )

Mammoths-Not-Dead
Activity Score 404
Ramat Ajala's picture
Ramat Ajala
Activity Score 794
talkingisfree's picture

I was about to say that. By the way, this one here is way better.

talkingisfree
Activity Score 2712
Art Director
Ramat Ajala's picture

Really? The other one won Cannes...

Ramat Ajala
Activity Score 794
talkingisfree's picture

No, I mean, this one you posted, much better.

talkingisfree
Activity Score 2712
Art Director
talkingisfree's picture

No, I mean, this one you posted, much better.

talkingisfree
Activity Score 2712
Art Director
artyduran's picture

The concept might work for TV, but it feels too forced for print.

artyduran
Activity Score 1582
Copywriter
Billoughsby's picture

Hideous. OK if that was necessary, but it wasn't.

Billoughsby
Activity Score 5144
Art Director |

That's it.

kleenex's picture

Best ad of the three.

kleenex
Activity Score 51098
Web Designer/Developer
nicholas-sean's picture

Am I the only one offended by this ad? Not to mention it has nothing to do with their product.

nicholas-sean
Activity Score 9
Copywriter at Copywriter/ Designer
Billoughsby's picture

The ugliness of all ads in this series is what bugs me. Maybe offends me.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Featured Content

Latest Collections

Advertisement