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WTF

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Print advertisement created by BBDO, Thailand for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny
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jackmancer2017's picture

So 'wtf' is your argument for me to donate my precious money? Where's the strategy?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jenny ray's picture

wtf

jenny ray
Activity Score 52
Hadrons's picture

didn't create sympathy

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bobby666's picture

what it lacks is emotional connect... but says it loud and clear what is required... and even after seeing the ad if you don't contribute then dudes it's simply wtf... i liked it... good work guys...

bobby666
Activity Score 1460
RMG Connect, India
TSC's picture

very long credits.

TSC
Activity Score 23
Other
kleenex's picture

not really feeling this one.

kleenex
Activity Score 51078
Web Designer/Developer
sintra's picture

No

sintra
Activity Score 699
Administrative
marano's picture

Hadrons said it. And I know I'm not the only one who had to struggle to figure out what the "F" was... And using "WTF" in an ad to invoke sympathy? I thought it was meant to be a joke at first glance. real bad

marano
Activity Score 348
Graphic Designer
khalowie's picture

BAAADDD!!!

khalowie
Activity Score 10
Marketing Manager at SM Supermalls Global Pinoy
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