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Organ, 3

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by JWT, China for Red Cross, within the category: Public Interest, NGO.

Caption

Donate an organ and give someone another chance to live.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: Peng Yam Lim
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Highest Rated

Crisp One's picture

keep typing, doesn't make my beer any colder

Crisp One
Activity Score 2005
Other at New York
EscolaElisava's picture

beautiful campaign, just not so sure about this one.

EscolaElisava
Activity Score 106
zaion trades
desailly's picture

I know what you mean. I'm trying to think of something more constructive to say than "I'm just not sure". Tricky. Perhaps it's something to do with the birth idea that the images conjure up... except the embryo shapes are clearly adult... which seems odd... and so on.

They make me a little uneasy. And not in a good way.

desailly
Activity Score 470
Copywriter
EscolaElisava's picture

for me its clearly a syntax noise. this plural in the middle of singulars. i think it would be better stick with only one organ in the campaign, considering we are seeing only 3 examples

EscolaElisava
Activity Score 106
zaion trades
arvin's picture

beautiful execution
very good.

arvin
Activity Score 341
STRTLRS's picture

Creepy. Not so sure about the x-ray/invert look.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

theanc's picture

The concept is cool but totally overdone. Anyway, nice execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

NatalieM's picture

Interesting concept. I think this would easily grab a magazine reader's attention.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

CGilb09's picture

I think that people who are skeptical about organ donation might find this a tad on the creepy side.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

crisis's picture

Agreed. People who are scared of medical stuff, probably don't want to see organs with tiny people living inside.

crisis
Activity Score 187
Writer
casualtyofdesign's picture

I like the ads you wouldn’t think the Red Cross would have something out like this, the ads are very creative and really get your attention. Getting people to sign up to donate their organs isn’t the easiest topic to tackle as a designer or marketing agency, great work JWT.

As a marketing agency you’ve got a number of things to deal with, organ donation isn’t exactly every day conversation, aside from that you’re asking people to think about their mortality.

Although donating your organs is a noble and good thing to do actually going in to a Red Cross center or hospital to sign up has to be hard for most people. I myself am happy to say I’ve always been an organ donor since turning 18 many years ago, hopefully this campaign gets more bodies in the door to do the same.

Michael "Mr.

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture

at leased your comment
isn't superbly long winded....

Crisp One
Activity Score 2005
Other at New York
desailly's picture

At least he can spell.

desailly
Activity Score 470
Copywriter
casualtyofdesign's picture

LOL, Nioooooce!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture

its my own personal shorthand....guess what this is shorthand for?

gofckyrslf

Crisp One
Activity Score 2005
Other at New York
casualtyofdesign's picture

How long did it take you to think of that, you're so clever, smart and interesting. You're obviously top of the gene pool, college educated and make six figures.

You keep rocking it genius!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture

keep typing, doesn't make my beer any colder

Crisp One
Activity Score 2005
Other at New York
dlkgrsy's picture

The problem is that it doesn't really make me want to donate my kidney.

dlkgrsy
Activity Score 36
Graphic Designer at Virtual Beauty
Guest's picture

first thing to think is it.

Guest
arvin's picture

AWESOME

arvin
Activity Score 341
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