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Life inside life, Girl

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by McCann, Ecuador for Red Cross, within the category: Public Interest, NGO.

Caption

Another life depends on you

Advertising Agency: McCann, Quito, Ecuador
Creative Director: Juan Manuel Larco
Art Director: Andrés Vallejo
Copywriter: Manuel Hoffmann
Photographer: Jenny Ruiz
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jazzper's picture

There was similar concept lately for mercedes which won some prizes last year. This is basically the same but instead of image they are using color. But I think this one is better even if the other one was more creative.

jazzper
Activity Score 145
tazyboy's picture

not bad

tazyboy
Activity Score 777
Art Director
pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
andresfreile's picture

Buen trabajo :D

andresfreile
Activity Score 28
Art Director
joelapompe's picture
joelapompe
Activity Score 3857
amsv's picture

I don't know, but this looks exactly like a picture by artist Alexander Khokhlov, only changing the black colour to red instead.

http://xaxor.com/wp-content/uploads/2012/08/Alexander-Khokhlov4.jpg

amsv
Activity Score 2
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