Hope, 3

Agency Network: 
October 2011

Print advertisment created by Y&R, United Arab Emirates for Red Cross, within the category: Public Interest, NGO.

Did you feel a sudden surge of hope?

Advertising Agency: Y&R Dubai, UAE

Comments (11)

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morse's picture
Activity Score 18024

It's very nice, but I though in Dubai they have red crescent not red cross...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture
Activity Score 408

I guess they thought it would be easier to win awards with a cross.

sirvan's picture
Activity Score 29860

Gee. We have a SCAM indicator, don't we ;)


"I love some things, and don't love some other things."

Taylormade's picture
Activity Score 408

Realistically, pretty much every ad on this site was created with award aspirations. Otherwise, why put it up here? But that doesn't make the ad a scam.

That said, this is probably a scam ad, seeing as there's no Red Cross UAE. Plus, because it is DM, they just have to print it out, glue it together and take a picture. Also, most charity ads are pseudo scam ads already. In most countries people come up with charity ads pro bono and run them with donated media space. It's just the way it is; I'm not passing any moral judgements. I've won at the charity ad game too. A good idea is still a good idea. (And Creative Directors can spot good ideas that actually ran for a tough client so it all evens out in the end.)

MindDrift's picture
Activity Score 1170

It's an ad for the Lebanese Red Cross.

Taylormade's picture
Activity Score 408

The URL on the piece says – but the Lebanese Red Cross' URL is Strange.

Jexep's picture
Activity Score 182

Such a Great way to create action for consumers' curiosity and impact.

my marketing blog (Thai Language):

andylefty's picture
Activity Score 4535

Nice mechanism.

lpgatti's picture
Activity Score 339

Lp Gatti

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

before i clicked the thumbnail I thought the pull thingy was going to pull the family out or something, feels underdone IMO

MK-tessa's picture
Activity Score 216

I think it's too small of a change. Not a big enough impact to make me care (or notice for that matter) When you pull something you want something drastic to change or at least get excited.