Henry Dunant

Agency Network: 
February 2009

Print advertisment created by McCann, India for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

Comments (16)

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Highest Rated

zerocool's picture
Activity Score 455

capture rich people tie them to a chair and make them read this. Perhaps they will donate

CrackerJackFlash's picture
Activity Score 19599

Fricken nice job. Copy and and art direction!

mikeelrapido's picture
Activity Score 1929

How many people will read it? 2%? It would be good result..


Phil Lestino's picture
Phil Lestino
Activity Score 1684

I suspect that all 3 have different copy...but really do you expect anyone to read it?

brookjohnston's picture
Activity Score 296

Sure we can admire the copy, but I agree with Phil - will the average consumer bother?

royschellekens's picture
Activity Score 390

The average consumer doesn't excist. It would be 1.34 m high and would have one breast and one testicle. The real question is: Where was it placed? And who was it targeted? I guess it would work in the waiting room in a hospital or some kind of place...

Hate advertising? Make better ads.

satrianee's picture
Activity Score 3748

It claims Red Cross has a story worth to know... (perhaps people will just admit it has)

zerocool's picture
Activity Score 455

I found this very hard to read, I don't know what everyone is exclaiming compliments about.

Copy_Can's picture

I completely agree. I found it hard to read, too.

Naturally, my eye read the copy in columns, starting from the left, then center, then the last one to the right.

The art direction is weak, the copy is just average copy. Overall? Nothing spectacular.

kingzeus's picture
Activity Score 260

oh nooo.....copies......copies everywhere...... nice but...oh no...copies....copies everywhere..

"you are valued for your value so be valuable..."

creative420's picture
Activity Score 279

Wowsome copy. Awesome art. Good work Amol, Prajato & team. Hae!

P.S.: Read it vertically and then horizontally.

Adaddicted's picture
Activity Score 3435

Should've been a 'short' story, but its ok, someone from the crew is here to explain it ; )


whatthefudge's picture
Activity Score 1266

Way too much text, this ad really is in the need of being posted somewhere where the target group has no other option than to read it. Inside of toilet doors at veeeeery spicy restaurants?

xcreativity's picture
Activity Score 2374

love it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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zerocool's picture
Activity Score 455

capture rich people tie them to a chair and make them read this. Perhaps they will donate

picktokyo's picture
Activity Score 1404

I think it's laboriously and meticulously forced.

ek kanya's picture
ek kanya
Activity Score 814

oh, its a different copy this time?

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