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Earthquake

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Y&R, United Arab Emirates for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director / Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom

Comments (16)

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pierrelastname's picture
pierrelastname
Activity Score 2869

bad + ad= bad ad

fadirahhal's picture
fadirahhal
Activity Score 235

lol

blacksmurf's picture
blacksmurf
Activity Score 200

...and, by the way, have you tried to reach the webpage?

easy to say "art director".

thedesignaddict's picture
thedesignaddict
Activity Score 5403

First idea with a terrible execution. Is the cross supposed to be tape?

jdb's picture
jdb
Activity Score 190

She's asking for help and a volunteer from Red Cross is going to answer her call. This one is the best among the rests. Using + as a metaphor for a volunteer gives a + to this add.

A long way for me to travel to be like you guys to be able to give - instead of + to such adds.

I love to be criticized. Logical though.

jdb's picture
jdb
Activity Score 190

She's asking for help and a volunteer from Red Cross is going to answer her call. This one is the best among the rests. Using + as a metaphor for a volunteer gives a + to this add.

A long way for me to travel to be like you guys to be able to give - instead of + to such adds.

I love to be criticized. Logical though.

manzoordesign's picture
manzoordesign
Activity Score 147

worst ad... sad copy paste job...

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

flat ad

andylefty's picture
andylefty
Activity Score 4535

I thought it was stitching. Like the simplicity.

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

Very clever idea.

Eduardo Silva's picture
Eduardo Silva
Activity Score 13

Beautiful campaign, but the concept was done before:  
http://ppbrasil.wordpress.com/2010/09/27/postal-criativo-para-exposica...

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
Activity Score 114

Didn't I see another ad that looked exactly like this one before just a few days ago?

It looks dead. It smells dead. Yet it's moving around... That's interesting.

kleenex's picture
kleenex
Activity Score 50610

bad set of ads.

mertos's picture
mertos
Activity Score 904

bad

bobby666's picture
bobby666
Activity Score 1460

ok stuff... nothing great...

ace85le's picture
ace85le
Activity Score 3935

I don't think it's that bad. But it's quite boring.

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