Agency Network: 
August 2008

Print advertisment created by Paim, Brazil for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Director: Fabio Bernardi
Art Director: Fabio Piucco
Copywriter: Marcio Blank
Illustrator: Fescher Neoilustração

Comments (12)

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rodrigoplant's picture
Activity Score 53

Muito bom - e engraçado :P

stitchy's picture
Activity Score 779

so the burger is good for the heart in BRASIL!!!! weird!!!

feel's picture
Activity Score 168

man, from the point of view of a WORM, the heart is a hamburger.

jfletcher's picture
Activity Score 37

Sooooo good!
Good ilustration, good art direction, good claim....good idea. I like it.
Dont feed the worms! ;)

pandolf's picture
Activity Score 47

fucking ilustration! Cooooool!

sneakyhands's picture
Activity Score 1857

a hamburger heart tells me that their ticker is packed with cholesterol. that was confusing at first, but what a fresh way to do more than bury your organs.

manu adithya's picture
manu adithya
Activity Score 82

Good Illustration, nice idea.

Tincho's picture
Activity Score 1093

The burger has nothing to do with what you are saying. Its talking about how worms would see the organs if you die.

You should read the copy.

Nice work btw.

hector's picture
Activity Score 33

A mi me gustó mucho. La idea, el dibujo...

andré ™'s picture
andré ™
Activity Score 144

Cool idea, but i don't know about the logo and the type face on the bottom.

thecream's picture
Activity Score 12

good illustration, but i can't understand..

sandipcd's picture
Activity Score 2

The Concept is good. The execution is also good. But the Drawing of the Body is BAD. Why the illustrator is given a dark contour border line outside the body? Somewhere the line should be blend with the shadows and pencil shading.