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Published/Aired: 
August 2008
Red Cross Print Ad -  Donate

Description

Print advertisement created by Paim, Brazil for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Director: Fabio Bernardi
Art Director: Fabio Piucco
Copywriter: Marcio Blank
Illustrator: Fescher Neoilustração
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rodrigoplant's picture

Muito bom - e engraçado :P

rodrigoplant
Activity Score 53
stitchy's picture

so the burger is good for the heart in BRASIL!!!! weird!!!

stitchy
Activity Score 779
creative design
feel's picture

man, from the point of view of a WORM, the heart is a hamburger.

feel
Activity Score 168
jfletcher's picture

Sooooo good!
Good ilustration, good art direction, good claim....good idea. I like it.
Dont feed the worms! ;)

jfletcher
Activity Score 37
DDB
pandolf's picture

fucking ilustration! Cooooool!

pandolf
Activity Score 47
Satchi
sneakyhands's picture

a hamburger heart tells me that their ticker is packed with cholesterol. that was confusing at first, but what a fresh way to do more than bury your organs.

sneakyhands
Activity Score 1857
Copywriter
manu adithya's picture

Good Illustration, nice idea.

manu adithya
Activity Score 82
Tincho's picture

The burger has nothing to do with what you are saying. Its talking about how worms would see the organs if you die.

You should read the copy.

Nice work btw.

Tincho
Activity Score 1093
Art Director
hector's picture

A mi me gustó mucho. La idea, el dibujo...

hector
Activity Score 33
free lancer
andré ™'s picture

Cool idea, but i don't know about the logo and the type face on the bottom.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

thecream's picture

good illustration, but i can't understand..

thecream
Activity Score 12

(**)

sandipcd's picture

The Concept is good. The execution is also good. But the Drawing of the Body is BAD. Why the illustrator is given a dark contour border line outside the body? Somewhere the line should be blend with the shadows and pencil shading.

sandipcd
Activity Score 2
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