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CPR

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by JWT, Mexico for Red Cross, within the category: Public Interest, NGO.

Caption

With your help we carry on.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Directors: Esteban Sacco, Enrique Codesido
Creative Directors: Gabriel Bello, Miguel Brito
Art Directors: Victor Rojas, Esteban Sacco
Copywriter: Rodrigo Rothschild
Producer: Damiana Marin
Photographer: David Franco
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deep_tracy's picture

This is a great ambient idea. But as a print I'm not so sure.

deep_tracy
Activity Score 588
Copywriter
Dzsoi's picture

True. True.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This one very nice!!! 7/10
But the Main-Idee had MINI-Cooper a few years ago...

Guest
Guest's picture

agree

Guest
Geimima's picture

agree

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

CUTIEPIE's picture

Me three, but still great!

CUTIEPIE
Activity Score 347
Guest's picture

For ambient we did actual kiddy-rides. You can check them out here http://2.bp.blogspot.com/_I5dFxy2Nj-c/S-rbaLmlesI/AAAAAAAABic/lIpr0PYX...

Guest
Spoonfeederxxx11's picture

I believe quite a bit of thinking took place to get here...

Unless they copied, but the insight and idea is very sound...

Nicely done!

Spoonfeederxxx11
Activity Score 184
Copywriter
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