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Balloons, Land

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Caption

Blood saves.

Advertising Agency: TBWA, Colombia
Creative Director: Jaime Cueto
Art Director: Jaime Jurado
Copywriters: Jairo Rodriguez, Jaime Cueto
Illustrator: Jaime Jurado
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Highest Rated

serendib_isle's picture

Nice art. But conceptually, I'm wondering: is that an angel taking me to heaven at a time I'm fighting death..?
Art direction works, the ad fails.
May be its just me.

serendib_isle
Activity Score 25
Creative Director at Advertising
pierrelastname's picture

like! just a question: balloons means drops of blood or what?

pierrelastname
Activity Score 2869
Copywriter
Maccan75's picture

I really like it. But I feel that it would be easier to recognize the balloons as drops of blood if the same balloon/drop was part of the "Blood saves" copy. As some kind of a campaign logo.

Maccan75
Activity Score 10
Art Director
feysal's picture

i agree actually.

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

feysal's picture

i like the style

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

Andrej Troha's picture

Very good! Nice art... but I agree with Maccan75.

Andrej Troha
Activity Score 613
fotdot's picture

I think art is great.

fotdot
Activity Score 673
Creative Director
kleenex's picture

Style is super.

kleenex
Activity Score 51801
Web Designer/Developer
arvin's picture

i like the art.

arvin
Activity Score 341
BLOODY FOOL's picture

very good art

BLOODY FOOL
Activity Score 199
serendib_isle's picture

Nice art. But conceptually, I'm wondering: is that an angel taking me to heaven at a time I'm fighting death..?
Art direction works, the ad fails.
May be its just me.

serendib_isle
Activity Score 25
Creative Director at Advertising
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