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Agency Network: 
Published/Aired: 
August 2008
Red Cross Print Ad -  Arm

Description

Print advertisement created by Bill&Handsome, China for Red Cross, within the category: Public Interest, NGO.

Caption

Voluntary donation, rewarding contribution.

Advertising Agency: Bill&Handsome Creative, Shanghai, China
Creative Directors / Art Directors: Handsome Wong, Bill Bo
Copywriters: Sun Fengtao, Zhang jingxian
Photographer: Eric Zhang
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Highest Rated

keddy's picture

That looks like a chopped off hand donating blood.....errr...scary

http://ketandeshpande.blogspot.com

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

Kateter's picture

if I understand this correctly the message is 'donate blood. you too might need it one day.' and if that's the case, why isn't it more obvious. headline sounds really confusing.

Kateter
Activity Score 2029
Copywriter
sneakyhands's picture

turning the poster to the side is smart, but it's not exciting enough of a twist.

sneakyhands
Activity Score 1857
Copywriter
sloppy4's picture

maybe donating blood in china is a novel thing. not being rude. maybe it needs to be really rudimentary. here's what happens when you give blood.

sloppy4
Activity Score 1492
thecream's picture

hmm..

thecream
Activity Score 12

(**)

niJaz's picture

give blood and take blood. viva revolution.
rotate left and right this ad... it's a good idea.
but i don't like china turns to 'right'.

niJaz
Activity Score 18
Art Director, 3points Ad., Riyadh,KSA
puppiepoppy's picture

...at least the Art Director is good looking (I hope).

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

everartz's picture

smart alec
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

keddy's picture

That looks like a chopped off hand donating blood.....errr...scary

http://ketandeshpande.blogspot.com

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

art.d.writer's picture

smart... good work

art.d.writer
Activity Score 23
Art Director, Beanstalk Advertising Pvt, Ltd.
BostonBob's picture

Ivan turned down my IV ad, and accepted this piece of, uh, garbage?

What's up?

(Or in this case, sideways.)

Love you though, Ivan. This really is one of my fav sites.

BostonBob
Activity Score 45
LehmanMillet |

BostonBob

chemunoz's picture

I think is good and simple.

The guy is rasing up his hand as a voluntary.
Not more than that, but is nice.

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

sumsum's picture

voluntary? and the alternative? getting forced to donate blood?:)

sumsum
Activity Score 613
copywriter
Jersey11's picture

I feel the idea is too old. And the headline isn't simple.

Jersey11
Activity Score 36
Art Director
Weezard's picture

What i get from this is:

If you look at the ad in a landscape layout, you're donating;
If you look at it from a portrait perpective you're receiving.

Kinda confusing, but not badly thought

Weezard
Activity Score 50
pscs's picture

smart stuff!

pscs
Activity Score 440
SAC
pscs's picture

did they actually stick a needle up this guy's arm just for this photo?

pscs
Activity Score 440
SAC
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