Agency Network: 
July 2010

Print advertisment created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Help before it's too late.
Attend first aid training

Advertising Agency: Comtech Group, Zlin, Czech Republic
Creative Director: Petr Vlasak
Art Director: Roman Baygouzov
Copywriter: Petr Vanek
Retouch, CG, Postproduction: Tomas Muller
Photographer: Goran Tacevski

Comments (15)

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thaistylez's picture
Activity Score 224

love it haha

Guest's picture


Guest's picture

Why angel? can anyone explain me pls? I miss any strong idea there, some call-to-action.. it's just "nice picture" based on the headline.

Guest's picture

Idea is - Learn first aid before it is too late.
Print refers to a TVC, but it works for itself - as a statue of an angel (usually greeving) here tries to make a heart massage. So it is monumentaly vain and late.

SAM75's picture
Activity Score 220

Thanx for explanation.

bad astronaut's picture
bad astronaut
Activity Score 544

guests with dumb comments should be banned. :)

Guest's picture

The "too smarties" should too.

bad astronaut's picture
bad astronaut
Activity Score 544

so should the sissies who make dumb comments behind "guest" names.

rurorjuror's picture
Activity Score 745

Why angel is doing heart massage?

Guest's picture

Nice - Personal thought. You could loose the two lines below and above the headline for a more cleaner, uncluttered layout.

Luis Maram's picture
Luis Maram
Activity Score 252

Good idea but frightening art direction... interesting.

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

nice work I like it.....

Dzsoi's picture
Activity Score 8532

Good, clean idea.

maladjusted82's picture
Activity Score 6

Clean execution, loved the religious aspect of it. If you get it.

So, the life I have made may seem wrong to you, but who asked you anyway? It's my life to ruin, my own wreck.
Alma Matters - Morrissey

JustinCarrasquillo's picture
Activity Score 563

Really cool. Not digging that candle or the location general. Maybe it's because I hate bare trees in a background like this... too busy!

Good concept. Not the best execution.