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ellehcimeo's picture

I'm wondering if that number will mean anything to someone reading this who doesn't know that 1 billion sharks translates to 270,000/day. and that sharks are fast becoming an endangered species due to poachers and demand for shark products. (shark fin soup for example)
other than my slight jab at the copy, i like this ad.

ellehcimeo
Activity Score 3376
Art Director
Montenegro75's picture

I agree, a little to much in the killed sharks thing but still a good ad

Montenegro75
Activity Score 24
Planner
freshman's picture

Lovely art direction but I agree about the copy. More than a bilion for a year? Wow...where did they found that fact?

freshman
Activity Score 126
Art Director
liar's picture

It is 100 million not 1 billion. And for your information, the banner means 'King Of (shark) Fin', which, is a delicacy for chinese.

liar
Activity Score 384
Other
ellehcimeo's picture

liar - thanks for clearing that number up. i just did some searching on the web and found the correct number, 100 million on "neil4sharks.org" as well as on a few other shark preservation websites. I wonder if the copy was just mistranslated. it's still a staggering number of sharks being slaughtered. and it's still a good ad.

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

numbers are numbers are numbers..whether we're talking about chinese or english. and it says 100,000,000 right there in the copy.

i love the blood carpet..great idea

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

anna fayfer's picture

it looks amazing
i love it

anna fayfer
Activity Score 12
Other |

♥Anna

chintan ruparel's picture

amazing ad... i've seen, the best of ads mostly are those that expose life-like ground level truths, with an idea like this. good job

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

theassailante's picture

tradition vs the endangered

i aint gona be having shark's fin soup at my wedding.. maybe corn soup

theassailante
Activity Score 234
Other
life_joke's picture

pretty well conjured and executed. the red carpet is so sublime! great art! too good!

life_joke
Activity Score 103
Creative Director
Sick-of-adS's picture

Great

Sick-of-adS
Activity Score 250
Art Director
mj's picture

wrong translation, good ad.

mj
Activity Score 71
Copywriter
mj's picture

wrong translation, good ad.

mj
Activity Score 71
Copywriter
addyong's picture

Chinese Temple don't splash blood or kill animal infront of god...

Next time Chinese creatives will use Church for something something...

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

ziyad_pa's picture

brilliant!

ziyad_pa
Activity Score 105
Graphic Designer |

www.ziyadpa.com

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