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Swimming

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Lins, Singapore for Red Bull, within the category: Non-Alcoholic Drinks.

Caption

That's all it takes.

Advertising Agency: Lins Ad & Marketing, Singapore
Art Director: Eugene Yap
Copywriter: Sue Ann
Illustrator: Christopher Chong
Other additional credits: Anson Wong, Azman Bakar
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Weezard's picture

Well, swimming is not a good execution. It can be 50m, 100m. Meaning you finish in opposites sides of the pool. He can be far ahead, or far behind.

To be honest it felt like the former to me in this ad.

Weezard
Activity Score 50
capywriter's picture

I agree it's less unclear who's in the winning position, but then again you could reason like this:

1) it's 100m swimming and they're all in the last 50m (that case the red one is winning)

2) it's 50m and the red one is in last position, but he'll catch up without a problem thanks to the Red Bull he drank. Like he's giving the others some advantage

Anyway, I think the idea works better with team sports, cause those situations are much 'sensational' and 'impossible' than this one.

capywriter
Activity Score 5509
Copywriter at Freelance
jazarah's picture

I think if they played with water to show that the red one is swimming back while others are still falling behind

jazarah
Activity Score 1262
postman's picture

Wow! How did you understand THAT from he visual? ;)

postman
Activity Score 951
Other
nemesis's picture

these are all very lame and the executions are weak.

nemesis
Activity Score 765
Creative Director
raverus's picture

LOL, this is not an ad.

raverus
Activity Score 1476
Art Director
act's picture

weak

act
Activity Score 535
Art Director
chrisclv's picture

thanks for the comments...i'm still in the learning process...thanks anyway...

chrisclv
Activity Score 15
Graphic Designer at Lins Ad Kuala Lumpur |

Cr~Z

slip's picture

The concept doesn't suck totaly but it seems a bit empty.
Red bul is a uber hot brand and needs to impress.

*****

slip
Activity Score 919
designer |

SJB

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