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California

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Additional Credits:

Print advertisement created by 22squared, United States for Red Brick, within the category: Alcoholic Drinks.

Caption

You could buy beer from california but why not buy American?
Red Brick. Beer from around here.

Advertising Agency: 22squared, Atlanta Georgia, USA
Creative Directors: Isvel Rodriguez, Curt Mueller
Art Director: Isvel Rodriguez
Copywriter: Curt Mueller
Illustrator: Isvel Rodriguez
Photographer: Agency
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keboin's picture

For me the bottle image doesn't fit the entire poster.. or it shouldn't have any highlights on it.. but I could be wrong.

keboin
Activity Score 41
Graphic Designer
Guest's picture

Don't really mind it

Guest
Guest's picture

I kinda agree. What gets me is that cheap shadow and the lighting at the bottom.

Guest
Guest's picture

I don't get it. This copy contradicts the whole point of the campaign.

Guest
FourT6and2's picture

The concept stems from the fact that this beer comes from a small brewery in Atlanta, GA and can only be found in the Southeast. Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south.

FourT6and2
Activity Score 218
Student
Guest's picture

I'm only guessing here, but I have a feeling the copy was written by the designers, essentially as an alternative to greeking, and somebody over at corporate liked it, so it stayed. That's not high praise, by the way.

Guest
Guest's picture

"Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south."

Well I'm from the south and I don't get the first two ads. But, with that said, I am glad they stayed away from inbred jokes.

Guest
FourT6and2's picture

You don't understand them or you don't like them? Not liking a concept is one thing, not liking it because you don't understand it is another.

FourT6and2
Activity Score 218
Student
Guest's picture

I feel it a lil' bit racist, but just a lil' bit (uhhhh... sarcasm) ... and now more with all the stuff of the ilegal latin immigrants law.

Guest
Guest's picture

The Photography is just BAD

Guest
kylethomas's picture

The poster is dominated by 3 to 4 colors only. Maybe you can improve on that one and make it more colorful but not "that" colorful.

kylethomas
Activity Score 24
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