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Agency Network: 
February 2010

Red Balloon has lauched a new print campaign to encourage parents to enroll their sons into English courses. The ads use the results from real search websites to show the huge difference between the amount of information available in English and Portuguese. This campaign proves how English broadens children’s horizons.

Print advertisment created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Broaden your child's horizons. Red Balloon. English classes for kids.

Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga

Comments (17)

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Highest Rated

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

would have been a search engine user interface. same thing came to my mind too. anyway I like this simple idea.

bite me

dsklan's picture
Activity Score 1926

better show a google search bar...

shitmonk's picture
Activity Score 465

English language is so limitless and these English class ads are so limited and boring. sorry.
see below...

Asylum for the Verbally Insane

We'll begin with a box, and the plural is boxes,
But the plural of ox becomes oxen, not oxes.
One fowl is a goose, but two are called geese,
Yet the plural of moose should never be meese.
You may find a lone mouse or a nest full of mice,
Yet the plural of house is houses, not hice.

If the plural of man is always called men,
Why shouldn't the plural of pan be called pen?
If I speak of my foot and show you my feet,
And I give you a boot, would a pair be called beet?
If one is a tooth and a whole set are teeth,
Why shouldn't the plural of booth be called beeth?

Then one may be that, and three would be those,
Yet hat in the plural would never be hose,
And the plural of cat is cats, not cose.
We speak of a brother and also of brethren,
But though we say mother, we never say methren.
Then the masculine pronouns are he, his and him,
But imagine the feminine: she, shis and shim!

Let's face it - English is a crazy language.
There is no egg in eggplant nor ham in hamburger;
neither apple nor pine in pineapple.
English muffins weren't invented in England.
We take English for granted, but if we explore its
paradoxes, we find that
quicksand can work slowly, boxing rings are square,
and a guinea pig is neither from Guinea nor is it a pig.

And why is it that writers write but fingers don't fing,
grocers don't groce and hammers don't ham?
Doesn't it seem crazy that you can make amends but
not one amend.
If you have a bunch of odds and ends and get rid of
all but one of them, what do you call it?

If teachers taught, why didn't preachers praught?
If a vegetarian eats vegetables, what does a
humanitarian eat?
Sometimes I think all the folks who grew up speaking
English should be
committed to an asylum for the verbally insane.

In what other language do people
recite at a play and play at a recital?
We ship by truck but send cargo by ship.
We have noses that run and feet that smell.
We park in a driveway and drive in a parkway.
And how can a slim chance and a fat chance be the
same, while a wise man and
a wise guy are opposites?

You have to marvel at the unique lunacy of a
language in which your house
can burn up as it burns down,
in which you fill in a form by filling it out,
and in which an alarm goes off by going on.

And, in closing, if Father is Pop,
how come Mother's not Mop?

I give up !

by unknown.

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

couldn't agree more ..when the subject is as vast as a language.. English at that! ..this is really very restrained and not funny at all :p .. btw, i quite like the poem you've added here! :))

fatlabrador's picture
Activity Score 59


Muhammad Imran's picture
Muhammad Imran
Activity Score 616

good speech, but guess what its simply useless and waste of time tho... :P

rolling.stone's picture
Activity Score 2741

hahaha great :)


~ Quite obviously, I have gathered no moss ! ~

choykawing's picture
Activity Score 31

I thought it was cigarette and the number of death at first.

Martingalle's picture
Activity Score 22

Me too, strange choice of colors... !

sirvan's picture
Activity Score 29860

At least it's not the same old "learn english" ad we've seen here a zillion times.


"I love some things, and don't love some other things."

Adaddicted's picture
Activity Score 3435

"Command C......... Command V"


atb2005's picture
Activity Score 13557

talk about subliminal advertising.. the people, who created this, probably chose these shapes and colors on purpose (as a joke). I am giving it 8 stars just for the idea.. art execution could be better, indeed.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

would have been a search engine user interface. same thing came to my mind too. anyway I like this simple idea.

bite me

Critic's picture
Activity Score 271

I agree with checkhill. English is tricky but is the most sweetest language.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

Just marvelous, no doubt about it...

sintra's picture
Activity Score 699

to the point and simple.

Spoonfeederxxx's picture
Activity Score 641

Firstly, Checkhill needs to look at the less is more rule once again...

And secondly, this idea has two many messages in it...

I wondered why there was English in the ads, but it only made sense when you read the write-up...

This could have been so much better in my opinion...

matrix4u's picture
Activity Score 19

the color scheme should have been something in RED color... otherwise the tought process is excellent.. kudos to the Creative Director