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Recycling

Published/Aired: 
June 2007
 Recycling

Description

Caption

"I used to print photos, today lovers make out on my back"
We've already recycled 118,000 tons of ink cartridges, it's as less waste polluting nature.
HP, Responsible by nature.

Advertising agency: Publicis Dialog, Paris, France
Creative Director: Bruno Moreira
Art Director: Noémie Pasquier
Copywriter: Aurore Giuily
Illustration: Darren Firth
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juliangray's picture

is a bit confusing to realize that is the bench the one is saying the copy, because the art doesnt transmit that right away. i got it because i knew how de campaing works from the other example.

juliangray
Activity Score 987
Art Director
Beatboxer's picture

Benches used to print photos???

Beatboxer
Activity Score 1517
Copywriter
postman's picture

No, actually they made old plastic cartridges into new wooden benches. Great, isn't it?

postman
Activity Score 951
Other
copycomoelcopi's picture

yeah, its great action. but the piece is kinda confusing. pretty, though…

copycomoelcopi
Activity Score 822
Copywriter
addyhoch10's picture

i can feel the love they've put into these. bien fait, publicis!

addyhoch10
Activity Score 2592
Art Director
x-men's picture

better illustration than ad.

x-men
Activity Score 340
Creative Director
micha's picture

the ad is easier to understand for french people as it's a reference to a very famous song by Georges Brassens.

Les amoureux qui s' bécotent sur les bancs publics,
Bancs publics, bancs publics,
En s' fouttant pas mal du regard oblique
Des passants honnêtes
Les amoureux qui s' bécotent sur les bancs publics,
Bancs publics, bancs publics,
En s' disant des "Je t'aime" pathétiques
Ont des p'tites gueules bien sympatiques.

micha
Activity Score 6
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