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Machate

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Print advertisement created by Leo Burnett, United States for Recipeace, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Chicago, USA
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WireDino's picture

I think this is the only one that actually works in this campaign. There is a clear connection between bread and the knife – "use weapons for something good." The other ones just show foods that look like weapons.

WireDino
Activity Score 237
Andrew Bez's picture

BTW this are colors of Ukrainian flag...

Andrew Bez
Activity Score 338
Copywriter
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