Agency Network: 
September 2012

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Print advertisment created by Leo Burnett, United States for Recipeace, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Chicago, USA

Comments (5)

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afelement's picture
Activity Score 3

This is awesome. Simple and well-crafted.

mattimusj's picture
Activity Score 34

I second that. A lovely campaign. Great insight on food.
Beautifully executed.

jponino's picture
Activity Score 601

3 and 8 pencils ? It smells like a creative team wants to vote for its creation here !

atmabagong's picture
Activity Score 41

i liked it, simple and insightful

kleenex's picture
Activity Score 51022

They really have a good concept.