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Grenade

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Print advertisement created by Leo Burnett, United States for Recipeace, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Chicago, USA
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afelement's picture

This is awesome. Simple and well-crafted.

afelement
Activity Score 3
mattimusj's picture

I second that. A lovely campaign. Great insight on food.
Beautifully executed.

mattimusj
Activity Score 34
jponino's picture

3 and 8 pencils ? It smells like a creative team wants to vote for its creation here !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
atmabagong's picture

i liked it, simple and insightful

atmabagong
Activity Score 41
Art Director at Creative Juice Indonesia
kleenex's picture

They really have a good concept.

kleenex
Activity Score 51166
Web Designer/Developer
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