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Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Filadelfia, Brazil for Realcetom, within the category: Health.

Caption

If white hair was beautiful, you’d use laundry detergent on yours.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves
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Guest commenter's picture

man, this copy sucks

Guest commenter
kurtberengeiger's picture

I can only hope it's a translation thing.

kurtberengeiger
Activity Score 7323
Copywriter
sneakyhands's picture

kind of a slap to the elderly, and makes younger hair dye buyers feel old.

sneakyhands
Activity Score 1857
Copywriter
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