Agency Network: 
October 2008

Print advertisment created by Filadelfia, Brazil for Realcetom, within the category: Health.

Brunettes can become redheads.
Redheads can become blondes.
Blondes can get rid of the jokes.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves

Comments (5)

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A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

It's a shame this wonderful art direction was wasted.

roi zhang's picture
roi zhang
Activity Score 132


caureem's picture

the typo really ruined the art....i cant see the product

Guest commenter's picture
Guest commenter

it's a campaign for hair colour. you don't need to see the product (i.e., the box), you need to see the colour and i think the ads do that beautifully. but the headlines could have been crafted better.

Renan Correa's picture
Renan Correa
Activity Score 186

I like this title.