Agency Network: 
October 2008


Print advertisement created by Filadelfia, Brazil for Realcetom, within the category: Health.


Brunettes can become redheads.
Redheads can become blondes.
Blondes can get rid of the jokes.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves
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A.G. Pennypacker's picture

It's a shame this wonderful art direction was wasted.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
roi zhang's picture


roi zhang
Activity Score 132
AD in shanghai
caureem's picture

the typo really ruined the art....i cant see the product

Guest commenter's picture

it's a campaign for hair colour. you don't need to see the product (i.e., the box), you need to see the colour and i think the ads do that beautifully. but the headlines could have been crafted better.

Guest commenter
Renan Correa's picture

I like this title.

Renan Correa
Activity Score 186
Copywriter |


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