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bogdan_vtl's picture

good atmosphere in the artwork!

bogdan_vtl
Activity Score 6
Art Director
Tincho's picture

I agree. Nice art in the campaign.

Tincho
Activity Score 1093
Art Director
washiam's picture

LOVE ALL ABSOLUTLY!!!!

washiam
Activity Score 443
Art Director
kalpesh78's picture

nice ads...takes a bit to understand.. but its good.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

jennywhx's picture

I love this!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

shaft_drive's picture

why would a bus company ask you to read books? are they distributing 'emon the journey? why not play movies or oranise bingo? smells like scam spirit.

shaft_drive
Activity Score 273
Creative Director
elmikel's picture

They want to give you a reason for using public transportation.

elmikel
Activity Score 1147
Illustrator
shaft_drive's picture

Terribly lame strat, if so. Like, if you're bored with the bus journey, hey, get along a book. However, the art and photography are incredible. Just seen erik willamson's ad in the archive using the underwater shot. He's proud of it, and justifiably so. So, i guess it wasn't scam - just lazy acct mgmt.

shaft_drive
Activity Score 273
Creative Director
elmikel's picture

Excellent campaign. This is a wonderful art direction + it's a quite unexpected. Who would think it's an ad for public transport? This campaign really moves my senses, makes me want to read a good fantasy book while going back home from work...

elmikel
Activity Score 1147
Illustrator
mayhem's picture

interesting concept.

mayhem
Activity Score 126
Art Director
BDS's picture

The point is so obvious. One can only enjoy a read in a bus if it moves so damn smoothly, that it doesnt feel like a bus ride. Thats the meaning behind "read a book on the bus n be miles away." think about the ad properly before criticising it left and right... its a superb concept.

BDS
Activity Score 31
Copywriter
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