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Metal detector

Campaign
Agency Network: 
Published/Aired: 
August 2011
Reach Print Ad -  Metal detector

Also From This Campaign 2

Description

Print advertisement created by DDB, Peru for Reach, within the category: Health.

Caption

Finds what your toothbrush can't

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriters: Aldo Silva, Jorge Bryson
Account Manager: Fabiana Pezzia
Retouch: Midas Digital
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Highest Rated

murijoe's picture

i think its confuse to understand... took a time to see what they wanna say... but after that, the art became cool

murijoe
Activity Score 65
Art Director at Criante Comunicação
Roger Keynes's picture

Yeah, okay.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

og_1230's picture

I can't see very well the floss, could be better in magenta

og_1230
Activity Score 8
Graphic Designer
atb2005's picture

Ok? lol Roger is being funny again. Complete nonsense.

atb2005
Activity Score 13557
Hammad S's picture

When I realized it was floss I thought it was really good! Maybe make it easier to understand it IS floss...

Hammad S
Activity Score 484
morse's picture

I like the art direction. Unexpected. Nice.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

only the animal one is good.

kleenex
Activity Score 51154
Web Designer/Developer
dollypoppin's picture

I like the idea, but I didn't realize right away that the product was a dental floss. I had to read your comments and zoom in the image to see.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

murijoe's picture

i think its confuse to understand... took a time to see what they wanna say... but after that, the art became cool

murijoe
Activity Score 65
Art Director at Criante Comunicação
wert's picture

Really nice idea

wert
Activity Score 77
Work
fotdot's picture

Confused.

fotdot
Activity Score 673
Creative Director
hoozn's picture

Ace. Beautiful artwork (looks way better than the one in the woods) and a pretty clever idea.

I just dont get how people could possibly be confused by this ad. I mean, you can see the actual product lying next to the main subject and the words "Dental Floss" make up 20% of all the text on this ad...

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

khalifa's picture

¿Y esto donde salio?

khalifa
Activity Score 40
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