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Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, Argentina for Reach, within the category: Health.

Caption

You don’t eat everything you eat.

Advertising Agency: JWT, Buenos Aires Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Director: Diego Correa, Esteban García
Art Director / Illustrator: Juan Raimondi
Copywriter: Juan Besagni
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Highest Rated

Guest's picture

I got it right away. But I think there are better things in this category.

Guest
Mandark's picture

it took me about 10 sec to discover the idea expressed by the headline. like the headline...the art..could have been better. and this is the best of the three. who's gonna stay and see that a seed from the kiwi is missing?

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Domino's picture

sometimes people like to think and work it out for themselves, not just be told what the idea is.

Domino
Activity Score 42
Art Director
Guest's picture

yes people like to work things out for themselves, but only when the idea turns out to be smart, not when it tries to be smart and fails.

Guest
Guest's picture

toooooo subtle guys, come on.

Guest
Guest's picture

I got it right away. But I think there are better things in this category.

Guest
Guest's picture

Come on guys, the idea is great, subtle and delicate, what did you expect? a fish without its tail????

And the illustration is pretty nice to me....

Guest
capywriter's picture

once you see the product it's very clear. But the main thing of this ad is the headline. There's no real idea behind the visuals, you could make thousands of ads like these.
I just don't think the headline is stunning enough to make it a great series of ads, just based on that line.

capywriter
Activity Score 5509
Copywriter at Freelance
cebado's picture

me parece genial!

cebado
Activity Score 256
General Manager at --
Guest's picture

excellent!!!!!!!

Guest
Guest's picture

i like the idea and the art direction . they r very logic and simple .. no more too much spiced up ADs

Guest
Guest's picture

Powerful idea and art execution. It's a perfect example of a less is more campaign!

Guest
Guest's picture

The idea is very clear just because the product its INSIDE of it. This would not make sense for other products. Brilliant.

Guest
DJVassallo's picture

not really astonishing campaign, actually this third is the best rounded one, but meets pretty good the objective of attract you attention and make you to think for a moment about the meaning... that´s what´s missing in most of the ads nowadays! to make you think, reflect... to get the message

no matter if you have to think too long to get it, like in the first two ads, means message kept too cryptic...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

great line! good idea

Guest
BRANDS ADS's picture

SIMPLEMETE MINIMALISTA Y VENDEDOR

BRANDS ADS
Activity Score 8
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