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Lake

Agency Network: 
Published/Aired: 
March 2008
RBC Print Ad -  Lake

Description

Print advertisement created by BBDO, Canada for RBC, within the category: Public Interest, NGO.

Caption

There was a time when the purest water didn't come in a bottle, it came in a lake.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Illustrator: Andrew Bannecker
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Highest Rated

Juan Cabral's picture

Oh my! Such a loooong copy. And the headline is not inviting me to read it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Nice headline. Very nice headline.

Guest
Guest's picture

excellent copy...love the art as well... BEAUTIFUL AD

Guest
Juan Cabral's picture

Oh my! Such a loooong copy. And the headline is not inviting me to read it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture

liked art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Feels similar to the long copy, publishing house ads the same agency, creative directors and team recently pulled off this site, only with out the terrible grammar, typos and art direction errors. 2/10 for using spell check this time!

Guest
sirvan's picture

WHO came in the lake?
Eeeew!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

why does everyone leave such mean messages on this website? everyone needs to chill out.

Guest
gmint7's picture

i likey

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

superguest's picture

See the ad that started it...

http://scurry.tv/#93602/RBC-Blue-Water-Project

superguest
Activity Score 2
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