Agency Network: 
August 2009
Rayuela Print Ad -  Wolf

Also From This Campaign 2


Print advertisement created by FCB, Ecuador for Rayuela, within the category: Retail Services.

Advertising Agency: MAYO DRAFT FCB Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Muñoz
Copywriters: Carlos Serrano
Creatives: Felipe Arcos, Sebastián Barrera
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alexander_bickov's picture

Where is positive ?

Activity Score 3279
Guest's picture

I think negative is positive in this case :)

I like it.

Guest's picture

nice idea but not well croped

Guest's picture

it's positive for who chose that kind of book, of course (and, of course, i like this campaign).

Guest's picture

the graphic is awful!..

Guest's picture

For those of you who think these ads are "awful" or "could be better" ... Could you just explain me WHY you think so, rather than writing easy comments like that ... Thank you.

Guest's picture

I'd love an explanation as well. Can't say this execution is my favorite, but its far from "aweful".

yctham's picture

Can't you see what's wrong with the photo-manipulation? The problem is just obvious. =)

Activity Score 178
Planner at Limkokwing University of Creative Technology
Mantufayo's picture

El retoque pudo ser mejor:
- En el "positivo" el perfilado de las nubes del fondo parece hecho con tijeras, malísimo.
- Sombras de los arboles y arbustos se ven falsas, deben tener el mismo ángulo de la luz detrás de las nubes (¿obviamente, no?)
- Debería haber un contraluz general debido a los ángulos de la luz en ambos casos.
- La ropa del personaje en el "positivo" es extraña, talvez para contrastar con los harapos del "negativo" debería ser algo más formal.
- Las palomas oscuras del "negativo" deberían ser cuervos o murciélagos.
Me gusta la idea y la realización no es tan mala.

PD: Este comentario es constructivo, cualquier asociación con lo opuesto es pura estupidez.

Activity Score 580
Creative Director
Guest's picture

comentario constructivo o desctructivo sigue siendo comentario
malas ideas.

mauroxxx's picture

que buen comentario, creo q tienes razon en varios puntos ( si no en todos) mas q nada en el de la ropa del "positivo" y las palomas por murcielagos.

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

i like the fantasy background... but the reality image, where the guy is sitting on the bench looks unfinished. the lighting on the bunch of trees in the background is not merging well with the sunlight direction. this comment is only on the photoshoping. nothing else.

Guest's picture

buena idea!, q mala ejecucion, el retoque muy trucho

Guest's picture

good idea !

Guest's picture

bad idea, if I read that book i will become a monster, what if scared boy with a monster about to jump[ on his back

Guest's picture

Nada increible

naseer's picture

I like it . although i think it could be better executed... the elements are not well blended to gether

Activity Score 57
Photographer at al boom advertising
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