Milan Kundera

Agency Network: 
January 2009

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Print advertisment created by FCB, Ecuador for Rayuela, within the category: Retail Services.

The bearable lightness of being. / Life without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera

Comments (2)

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Guest's picture

muy interesante, me gusto mucho esta campaña, aunque creo que deberias incluir esa explicacion que incluiste aqui dentro de la publicidad. No es tan facil deducir y la explicacion refuerza eso y además le vuelve mas efectiva a la publicidad, y ademas mas interesante.
Fernando Bogado de S7 Paraguay

Guest's picture

y un aviso que necesita una explicación incluída es un buen aviso?