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King

Campaign
Agency Network: 
Published/Aired: 
August 2009
Rayuela Print Ad -  King

Also From This Campaign 2

Description

Print advertisement created by FCB, Ecuador for Rayuela, within the category: Retail Services.

Advertising Agency: MAYO DRAFT FCB Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Muñoz
Copywriters: Carlos Serrano
Creatives: Felipe Arcos, Sebastián Barrera
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Guest's picture

Great. Would've preferred a half-open or an asymmetrically open book, to bring out the difference in the two scenerios more.

Guest
alexander_bickov's picture

Nice tale feeling, but quality of graphic design could be better

alexander_bickov
Activity Score 3279
Pencil-Killer's picture

fantastic work guys.Great capture of the kid's imagination

Pencil-Killer
Activity Score 59
Art Director at Leuven
DJVassallo's picture

Does it look too much like Harry Potter? or is it me who's too influenced? mmmm....

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Oussama Black Knight's picture

A lil' bit inspired from "Bedtime Stories" movie
http://img5.allocine.fr/acmedia/medias/nmedia/18/67/28/68/19000540.jpg
isn't it

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

patUDAY's picture

Nice one.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

tirthomitro's picture

great art and execution guys! Congratulations.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I do not like

Guest
everartz's picture

this one is better as its clearer to convey the message than the wolf one.. the retouching here is good... thumbs up

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I think is a good idea but art direction could be better. Maybe the treatment
of the photo and the kind of theme you chose. But overall this is a new
approach for a library.

Guest
miguinare's picture

I like, but they was due to stand out plus the real difference between and the imaginary thing

miguinare
Activity Score 32
Copywriter
Guest's picture

the tshirt of the kid shouldn´t be changed too?..

Guest
Guest's picture

Buena esa Carlos..

Guest
Bull's picture

linda gráfica, felicitaciones por el gran cóndor

Bull
Activity Score 48
Art Director
NatalieM's picture

Very cool. I would have preferred that the kid have a look of wonderment and not malnourishment. But still cool.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Mantufayo's picture

Muy buena! y Felicitaciones por el Gran Condor!

Mantufayo
Activity Score 580
Creative Director
Adaddicted's picture

Fresh approach, despite the Art

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Felicitaciones por el Gran Cóndor, excelente trabajo a todo el equipo

Guest
Guest's picture

malo para ser gran condor no es po nada

Guest
Guest's picture

Bueno. No para Gran Cóndor.

Guest
dievill's picture

Súper buen anuncio, felicidades chicos por el Gran Cóndor, da envidia, pero de la buena.

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Guest's picture

BRAVO!!!

Guest
Guest's picture

ishar.jpg
;)

Guest
yctham's picture

Ops! Ha ha!

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
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