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Horacio Quiroga

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Print advertisement created by FCB, Ecuador for Rayuela, within the category: Retail Services.

Caption

The man alive. / Life without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
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bad.
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