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Dostoievski

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Print advertisement created by FCB, Ecuador for Rayuela, within the category: Retail Services.

Caption

Crime without punishment. / Life without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
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control C's picture

if you need to explaine it its a bad ad... it just doesnt work like that... nobody is going to be explaining ads to the people who sees them...
digo...

control C
Activity Score 108
Copywriter
Guest's picture

No hubiera sido mejor dejar los titulos originales???? el del coronel si no lo entiendo pa nada

Guest
Guest's picture

jajajajaja que bueno que lo explican!

Guest
Guest's picture

NO

Guest
Guest's picture

NO, NO, NO...

Guest
Guest's picture

NO, NO, NO...

Guest
DarkSide's picture

Crime without punishment is when you do this campaign and still can go home free.

DarkSide
Activity Score 1066
Other
Guest's picture

this one i finally understand!!
there are to many possibilities in titles in previous ones!

but still only so-so
and i don't like the copy. too general and too close to the idea

Guest
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