Advertisement

Rare Prints, 9

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Caption

Never Hide
Rare Prints
Ray-Ban
Genuine Since 1937

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Marty Senn
Art Buyer: Justine Barnes
Director of Print Services: Miriam Lee
Illustrators: Matt W. Moore
Log in or register to post comments
jackmancer2017's picture

I seriously love this. This is an ad I could hang up my wall. So much better then this "Never hide" poster:
http://adsoftheworld.com/media/print/rayban_guy

jackmancer2017
morse's picture

I agree. I would hang it too.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

there'd be no way I'd hang this corporate propaganda scum on my wall.

Guest
MindDrift's picture

Looks great but could someone explain the concept to me? The message is "never hide" but the ads show people in camouflage.

MindDrift
Activity Score 1170
Graphic Designer
atb2005's picture

Tagline could be a tad confusing indeed because to wear sunglasses means to sort of hide (hide your eyes). But that's not what they are trying to say here. Never hide means never hide your personality. In other words, your personality can show through a pair of unique colorful sunglasses. Capiche? :)

atb2005
Activity Score 13557
Rastamathamba420's picture

Nice AD! so nice

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

atb2005's picture

These are actually posters.. and yes, they are brilliant.

atb2005
Activity Score 13557
elmerella's picture

congrats on doing a really sub par havianas ad.

elmerella
Activity Score 33
Copywriter
JCSaiKrishna's picture

Very artistic! Can it be a gud bill board print?

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Featured Content

Latest Collections

Advertisement