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Rapper

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Caption

Never hide

Advertising Agency: Marcel, Paris, France
Executive Creative Director / Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Directors: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executives: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
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chuckieT's picture

Pretty standout photography in this campaign. I smell big awards.

chuckieT
Activity Score 680
Creative
donetodeath's picture

i don't see how they got to the "never hide" idea, since the products a sun glasses brand
great photography though

donetodeath
Activity Score 72
bates asia hongkong
fcostausb's picture

great.

fcostausb
Activity Score 173
Art Director
Wordfruit's picture

The images look good.

Some I think are less strong on the concept than others, and some seem more forced. Ones that I think get the right balance are 'short skirt' and 'volunteer'.

So long as the 'do your thing' idea is strong in the ads, the points against a seeming contradiction in 'never hide' for sunglasses, won't matter, I'd say.

Wordfruit
Activity Score 1023
kleenex's picture

I like the campaign, but I think they went with too many ads.

kleenex
Activity Score 51110
Web Designer/Developer
Glut's picture

nice campaign, totally in line with concept

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

Excellent campaign and striking visuals.

Nike Diesel
Activity Score 13630
Art Director
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