Agency Network: 
April 2012

Print advertisment created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Never hide

Advertising Agency: Marcel, Paris, France
Executive Creative Director / Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Directors: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executives: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd

Comments (7)

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chuckieT's picture
Activity Score 680

Pretty standout photography in this campaign. I smell big awards.

donetodeath's picture
Activity Score 72

i don't see how they got to the "never hide" idea, since the products a sun glasses brand
great photography though

fcostausb's picture
Activity Score 173


Wordfruit's picture
Activity Score 1023

The images look good.

Some I think are less strong on the concept than others, and some seem more forced. Ones that I think get the right balance are 'short skirt' and 'volunteer'.

So long as the 'do your thing' idea is strong in the ads, the points against a seeming contradiction in 'never hide' for sunglasses, won't matter, I'd say.

kleenex's picture
Activity Score 50528

I like the campaign, but I think they went with too many ads.

Glut's picture
Activity Score 3935

nice campaign, totally in line with concept

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent campaign and striking visuals.