Agency Network: 
September 2011

Print advertisment created by Publicis, France for RATP, within the category: Transport.

Sloth taking up too much space.
Get scolded 2 or 3 times to their face.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field

Comments (7)

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Highest Rated

joelapompe's picture
Activity Score 3853

Serge is right... it's so 1982 :

JeffGreenhouse's picture
Activity Score 310

It's an interesting visual, but I have two main issues with this ad:

1) The English is terrible. I often see poor translations from small businesses in foreign countries, but I expect better from a major agency.

2) Conceptually, a sloth is known for being slow and lazy, not for taking up too much space. Stretching out is not inherently a symbol of laziness.

I can see where this was trying to go, but I don't think it reached its destination.

Serge BARREAU's picture
Activity Score 20

Sorry but… this concept have been used by RATP twenty years ago.
A series of posters where we saw people with an animal head.
The signature was: "Frauder c'est bête" ("Fraud is stupid")
The word "bête" has, in french langage, a double meaning : to denote an animal - a beast - and qualify a person as stupid.

Never have time to do. Always time to redo.

joelapompe's picture
Activity Score 3853

Serge is right... it's so 1982 :

Glut's picture
Activity Score 3935

right to the point series. Works for me.

JLL's picture
Activity Score 390

Merci, Joe La Pompe... Voler c'est pie que tout!

albfej's picture
Activity Score 37

Very nice! The characters are reminding me a little the Orangina Ad

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Clumsy. Overstated.
Loose the main headline.
The subhead is enough.

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