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Donkey

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Publicis, France for RATP, within the category: Transport.

Caption

Spit gum 1 time on the floor.
Soon it's under your shoes for sure.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field
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Highest Rated

michele123's picture

is it ?

michele123
Activity Score 414
Art Director
JeffGreenhouse's picture

The copy could be a bit better on this one. It's interesting that these are French ads in English. Does that mean they are primarily targeted at tourists and foreigners? You don't often see ads directly chastising tourists.

JeffGreenhouse
Activity Score 310
Justix's picture

These are just translated. I saw them in french in the parisian subway...

Justix
Activity Score 24
atb2005's picture

They are translated for publicity purposes (e.g. award shows, etc), Jeff. And sometimes - actually very often - the translations are not good.

atb2005
Activity Score 13557
esratasdemir's picture

These posters are very interesting to look at. They criticize public very gently.

esratasdemir
Activity Score 5
Graphic Designer
Harshvardhan's picture

interesting

Harshvardhan
Activity Score 19
B.F.A Student
michele123's picture

is it ?

michele123
Activity Score 414
Art Director
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