Agency Network: 
September 2011


Print advertisement created by Publicis, France for RATP, within the category: Transport.


Talk at 86 decibels on a cell
lose your secrets and your friend's as well.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field
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khronos's picture

kinda grow on u...and sticks !

Activity Score 998
Klinn's picture

I quite like these. The sloth one was week for me, but I think it was from the copywriting on that particular headline.

Activity Score 37
JeffGreenhouse's picture

This one has the best rhyme of the campaign. Plus, I love the way the little kid is holding his hands over his ears and making an unhappy face!

Activity Score 310
JeffGreenhouse's picture

Now we need these ads in the US. Ironically, I just had to sit through 10 minutes of a whiny 23-year-old fighting with her father via cell phone on the train (at 5:30am). Note: I was sitting at the opposite end of the train and could still hear every single instance of "like" in her conversation (which was about every fifth word). Arghhhhhh!!!!!

Activity Score 310
atb2005's picture

I have a feeling this campaign will end up on Copyranter's blog.

Activity Score 13557
ELDP's picture

Too large and explicative copy!

Activity Score 46
Copywriter at Publicis Ímpetu
JustinCarrasquillo's picture

Interesting concept! Definitely draws you in!

Activity Score 563
Photographer at Los Angeles, CA |

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