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capton john's picture

Nice concept! I liked execution in different style.

Think, Act, Invent.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

thirty6chambers's picture

The whole concept of not needing something because there's a better alternative(the product) is over used. There needs to be a more clever or interesting twist to it. As far as the illustration goes... it looks like a screenshot from an amateur cartoon made in Flash.

thirty6chambers
Activity Score 1464
Art Director
Scam Detector's picture

What a great campaign. Very simple, very effective.

Scam Detector
Activity Score 1048
General Manager
ManchuChanchu's picture

The idea is interesting. the illustrations a bit tacky. Hire an illustrator!

ManchuChanchu
Activity Score 701
Art Director
nileshsingh's picture

impressed

nileshsingh
Activity Score 110
Illustrator at makani
monicamexico's picture

Take out the tag and simply make it for Whiskas. In other words, the cats love the food so much, they've decided to make friends with other food sources. No need to talk about the cats being smart.

monicamexico
Activity Score 830
rocketman's picture

agree 100%

rocketman
Activity Score 385
Creative Director at jwt / glue
Big Friendly Monster 822's picture

Nice campaign but i think the illustration needs some help over there. Makes it look as though it came from an amateur or a student.

Big Friendly Mo...
Activity Score 159
Art Director
anny's picture

yep! the concept and illustrations both are brilliant, but for copy i'll agree lil bit with monicamexico & rocketman.
all & all keep it up.

anny
Activity Score 10
Copywriter
second_creator's picture

NICE

second_creator
Activity Score 754
Copywriter |

copywriter

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