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Expose yourself, 2

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Ogilvy, Brazil for Ramorama, within the category: Fashion.

Advertising Agency: Ogilvy Brasil, Sao Paulo, Brazil
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
Photographer: Zarella Neto
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Highest Rated

theanc's picture

I couldn't agree more. It may be a cool idea among us (I don't think it's great but I understand why some people like it) but it's a very unattractive visual.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

komunique8's picture

is this a tshirt design firm....exposed but still silent

komunique8
Activity Score 29
Art Director at Kamunique8 |

www.merobarema.blogspot.com

Juan Cabral's picture

Great idea. Really truthful and very well directed. Congratulations!

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

OK, now explain.

what's truthful about it?
why is it very well directed?
why is it great?

there. the mike is yours.

Guest
Guest's picture

OK, you explain.

what's not truthful about it?
why is it not very well directed?
why is it not great?

there. the mike is yours.

it's really very well art-directed, post something of yours than critcize

Guest
Guest's picture

you missed the point of course.

the point was if someone gives a 10 to this... this... whatever this is... he/she must have good reasons for that. not just "oh, I like it".
if he talks about the "truth" which one is it?
if he talks about well-direction - what is it about it (art-direction, great choice of models, grat sofa, the light, the composition, color-scheme...)?
if it's great - according to what? fashion category? advertising idea as a whole? only as a photo?

but you seem a prick. so don't mind answering.

Guest
Juan Cabral's picture

Some people may think I am crazy to talk to invisible persons, but let´s go...

The truthful meaning of this ad, and that was not much explored before, is that you can show part of your personality by the way you dress. Clothes can tell lot about your inner.

And the funny insight they had is that what you wear outside is actually telling what you are inside so, in this case, the sheet that´s actually "hiding you" is your body, not the shirt. They translated this feeling by showing nude models "opening that hiding sheet".

And the art direction is really clever. Instead of just showing nude people, they showed the traditional "art nude", where models pose nude for artists who try to capture their feelings and personality.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

that wasn't so hard, was it?
and now we have a decent review. finally.

yes, the idea is: "your style comes from within" to sum it up for you. I honestly think it's nothing new (in terms of idea) but AD is quite nice.

about "invisible persons". what difference would it make if I wrote my real name or my nickname?
it'd just be collectiong pencils. which I'm more than un-interested in.

Guest
Camilo Machado's picture

Ok, so it's not my mike, but I kinda echo your feelings/questions.

I'll say this:

It's an interesting idea, at least for me, in that it is strangely weird and hard to ignore.
The truthfulness of it may come from the idea that the company's t-shirts truly "expose" who you are, using bear-skinned people to execute an obvious play.
Is it great? Don't know. Kinda gory in a way.
But I can't deny it got me to chime in.

Camilo Machado
Activity Score 35
Art Director
royschellekens's picture

Love it. Truly great art direction!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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CopyRight's picture

I will never buy this brand if I saw such an ugly ad

CopyRight
Activity Score 713
AXAY555's picture

in that case this ad isn't made for u...btw he is just a human being like u & me who is exposing himself what is ugly in that.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
mikeelrapido's picture

Ugly and not very creative, I don't like it..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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Bob08's picture

No way.

Bob08
Activity Score 749
silvi's picture

Idea is not new. But i respect the art.

silvi
Activity Score 4172
Copywriter
Guest's picture

direcao de arte muito boa

Guest
warreno's picture

Hmm.

+3 for the naked man.
+3 for making him a rather cute twink as well.
-1 for the pale skin; looks a little too corpselike.
-1 for the Emo slant.
+1 for the couch (really); its colors echo those of the skin and "blood" on display, despite its rather severe and uncomfortable appearance.

warreno
Activity Score 222
Hibon's picture

Great style under your skin.

Hibon
Activity Score 3734

Simple ideas are the best !

adabortion's picture

Any ad idea, however arresting and curious that it may even stop a train dead on its tracks doesn't necessarily translate to resulting brand appeal if in the end it leaves most people a bad taste in the mouth. This one definitely does.

adabortion
Activity Score 615
Creative Director
theanc's picture

I couldn't agree more. It may be a cool idea among us (I don't think it's great but I understand why some people like it) but it's a very unattractive visual.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

adabortion's picture

Reminds me of the movie "Hannibal". There. I said it. At first I thought it would be just so inappropriate to mention such a thing.

adabortion
Activity Score 615
Creative Director
Davosk's picture

Combining Fashion (beauty) with the macarbe, nothing new here.

Davosk
Activity Score 4815
Art Director
rolling.stone's picture

great, at least something more than just photography

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

CopyRight's picture

where on Earth is this called exposing??? this is hideous

CopyRight
Activity Score 713
smartfarooq's picture

I think this couch ad!

smartfarooq
Activity Score 19
Copywriter |

I Love Adsoftheworld.com

smartfarooq's picture

I think this couch ad!

smartfarooq
Activity Score 19
Copywriter |

I Love Adsoftheworld.com

Guest's picture

Why to compliment the art direction of a bad idea? "Oh, wonderful Photoshop!! I don't go for the brand, I won't buy the product, but what a nice photoshop!". Awfull.

Guest
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