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Smile, 2

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by JWT, Spain for Ramon Rubial, within the category: Public Interest, NGO.

Caption

Do you honestly think getting drugs abroad could be a laugh?
2000 Spanish citizens are no longer laughing. When you travel, keep away from drugs.

Advertising Agency: JWT DELVICO Barcelona, Spain
Executive Creative Director: álex Martínez
Creative Director: Oscar Alcaráz, Napi Rivera
Art Director: Javier Lorés
Photographer: Pastor Heredia Studio
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mitchelle2child's picture

Hilariously Outstanding.... Great Copy...

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Guest's picture

Perfect timing also as a brit girls case abroad has just been brought to light.....also great Ad :)

Guest
everartz's picture

this is a nice gesture... i like the copy here.. good work boys
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Great photo & casting. Very good work.

Guest
Whatsamatta U's picture

oh the expressions are priceless!!

Whatsamatta U
Activity Score 34
Copywriter |

zero bata sanata

Guest's picture

totally ! nice expression on their faces!

Guest
kergu's picture

lil funny

kergu
Activity Score 6795
Bianconiglio's picture

Where is the idea?

Bianconiglio
Activity Score 406
Copywriter
Guest's picture

Yeah, I don't get it either. Not to mention there's NOTHING funny about this type of situation.

Guest
corndogfuneral's picture

Definitely Not a laugh.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

stop posting comments of your on work

Guest
Ad_Man's picture

nice one. the casting and the expressions are great.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Emran Hayat's picture

nice & funny.. good idea.. nice shoot

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

maashookshee's picture

nice idea it does has story behind it and the best part it can be told from the first look.. great respect .. well done

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

that dark dude on the left doesn't know which way to look. Super chronic.

Guest
Guest's picture

that dark dude on the left doesn't know which way to look. Super chronic.

Guest
Guest's picture

that dark dude on the left doesn't know which way to look. Super chronic.

Guest
NomadDCLXVI's picture

brilliant execution!

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

funny but serious

Guest
Hussein Koubaissy's picture

it's really good

Hussein Koubaissy
Activity Score 4
graphic designer
Hussein Koubaissy's picture

it's really good, nice job

Hussein Koubaissy
Activity Score 4
graphic designer
zokio's picture

vale negggg!!!!

zokio
Activity Score 3
Creative Director at igriga
Checho's picture

The idea is quite good but sorry guys, the photo is not good at all. They put the durty things on photoshop and looks bad, some shadows are making some guys flooting, like the chinese at the right. they are talking about showers at the prison and use a place that is not a shower place. Come on guys... dont say great things about one image when the image is not great at all.

Checho
Activity Score 308
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