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Plane

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by JWT, Spain for Ramon Rubial, within the category: Public Interest, NGO.

Caption

If you’re carrying drugs, the stewardess cooks you lobster and the pilot lets you fly the plane.
If you really believe that smuggling drugs is the answer to your problems, you’ll believe anything

Advertising Agency: JWT, Barcelona, Spain
Creative Director: Helena Marzo
Art Directors: Pol Ubeda, Javier Lores
Copywriter: Miriam Gutierrez
Illustrator: Daniel Gonzalez
Managing Creative Director: Alex Martinez
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Highest Rated

morse's picture

Good illustrations.

morse
Activity Score 18024
Art Director |

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kleenex's picture

nice retro style.

kleenex
Activity Score 51098
Web Designer/Developer
Shawali's picture

Nice art, bad translation.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mamn's picture

Like the retro style too, not so sure about the idea though... But overall is good.

mamn
Activity Score 100

Mamn

dsklan's picture

ads for drug smugglers? what comes next?

dsklan
Activity Score 1926
Art Director at homeshop
bate_palmas's picture

I kinda like it. Different approach.

Not too sure how the retro art style ties into the concept though.

bate_palmas
Activity Score 1479
bobby666's picture

cool... nice campaign...

bobby666
Activity Score 1460
RMG Connect, India
miko1aj's picture

great insight. Very good execution though unexplainable choice of retro. Solid campaign.

miko1aj
Activity Score 3086
Hadrons's picture

retro implements naiveté .

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture

hmm, good point, though who's naive here? :) but, ok – i can see it may explain something.

miko1aj
Activity Score 3086
saherwafai's picture

love the art

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

chuckieT's picture

Another ad done in retro style for no particular reason.

chuckieT
Activity Score 680
Creative
Abhishek Parikh's picture

Good brief.

Abhishek Parikh
Activity Score 568
morse's picture

Good illustrations.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture

I like the idea but why in a retrò style?

MicheleVirgilio
Activity Score 2617
ace85le's picture

Exactly. I feel like the clients are pretty clueless they have to accept anything at all.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

gbl's picture

very cool idea + unexplained execution = bad stuff.

gbl
Activity Score 451
Copy
Hadrons's picture

I like this campaign.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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