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Agency Network: 
Published/Aired: 
May 2009
Rally Car Wax Print Ad -  Snow

Description

Print advertisement created by FCB, South Africa for Rally Car Wax, within the category: House, Garden.

Caption

It's no ordinary wax.

Advertising Agency: Draftfcb, Johannesburg, South Africa
Art Director: Jerry Motheohane
Copywriter: Ntokozo Tshabalala
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Highest Rated

iT-iS-i's picture

kinda nice, don't know if its strong enough though. Especially in comparison to previous executions for the brand that have come out of this agency. This execution also lets the idea down a lot.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Catwah's picture

Quite a nice concept. Shame about the photoshop work and the type used!

Catwah
Activity Score 58
Art Director
Spinnaker's picture

It is a nice idea. Vehicle looks illustrated though. Shoot this properly and you guys will have a really cool ad.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

proverbialthought's picture

I agree, would've been MUCH nicer with a real vehicle, or at least a better job shopping it in.

proverbialthought
Activity Score 278
Graphic Designer |

...

capywriter's picture

there is a difference between deliberate exaggeration and just being very overpromising...

capywriter
Activity Score 5509
Copywriter at Freelance
federo's picture

agree

federo
Activity Score 781
advertising agency
Guest's picture

There's also a difference between over-promising and 'acceptable puffery'. No one would take this literally.

Guest
iT-iS-i's picture

kinda nice, don't know if its strong enough though. Especially in comparison to previous executions for the brand that have come out of this agency. This execution also lets the idea down a lot.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

Hum... A snow ad in South Africa... (thinking) (more thinking) I think it's fake!

Guest
iT-iS-i's picture

Drakensburg?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

False advertising

Guest
ADcoke's picture

Se ve bien, simple y directa

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

cuál simple, cuál directa?????????
ADcoke sólo comenta estupideces...

Guest
Guest's picture

Very good idea. Good thinking.

Only criticism is detail: the layout is good, but the comments above about execution are right. More importantly to me is the line 'No ordinary wax' is not needed. Leave it off. The pic and pack shot say it all - though you may want to cheat the pack by making the word 'wax' more prominent. Anyway. i like it. Well done.

Guest
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