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stateoftheart's picture

Looks like student work. Bad student work.

stateoftheart
Activity Score 181
Copywriter
maxmagnum's picture

i think it's good. not every ad needs to be visually focused. the copy works.

maxmagnum
Activity Score 2
Graphic Designer
Jet Propulsion Lab's picture

Can you believe the typography was NOT computer generated?
I'm sure there was some degree of manipulation and retouching involved later on, but each headline was made of large scale styrofoam models and then actually photographed...
That is true craftsmanship in advertising. A lost art. This campaign just got two enthusiastic thumbs up from me for that very reason!!

Ola Bergengren (the photographer) definitely deserves MAJOR recognition here...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Spanky's picture

waste of money on a bad headline

Spanky
Activity Score 4899
Other
miko1aj's picture

not cimputer generated you say... but ... WHY??? For what? What does it change?

miko1aj
Activity Score 3086
Jet Propulsion Lab's picture

It has been reported that Skittles is one of the best selling brands at Masterfoods, Inc.
It's arguably THE most talked about candy brand around today. Skittles' brand recognition has skyrocketed ever since the account has been at TBWA/C/D/NY. When virtually every creative work that's been done for the brand translates into ringing at the cash register and turns into a pop phenomenon, you don't go asking around "...but why?" or "for what?"

Personal tastes aside, you gotta admit this is one of the most successful campaigns in recent ad history. These "candy geniuses" seem to know exactly what they're doing over at Chiat...

Jet Propulsion Lab
Activity Score 10679
Copywriter
miko1aj's picture

I do not deny that that was succesful campaign. I do not say that this is ugly ad or something either. But you were underlining that THIS typography is not computer generated and only thing which i thought about this is that that fact is completely unnecesary because whole idea of art direction of this campaign is NOT laying and not underlining hand made work. That's all.
Cheers.

miko1aj
Activity Score 3086
Davosk's picture

It would look better if it was computer generated. What a stupid waste of a photographers time and clients money, it looks very dated.

Davosk
Activity Score 4815
Art Director
A. J. SMITH's picture

I completely disagree; I quite like the style, infact if it looked computer generated and shiny and glossy it would look exactly the same as every other ad/game/film etc etc out there and that would be dull dull dull.

Not a huge fan of the ad creatively, but I bet it was bloody effective!

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Chris's picture

this student work was a one show finalist i think

Chris
Activity Score 1935
Art Director
Mo's picture

These are good. These are Skittelish.
I love their TV commercials. Weirdly wonderful. :-)

http://www.oneclub.org/co/portfolios/view/pieces/?portfolio=123

Mo
Activity Score 648
Art Director
tjb1970's picture

i think this campaign is brilliant. it's nice to see that the art of the headline is not lost. every ad does not need to be a visual gag.

tjb1970
Activity Score 492
Creative Director
act's picture

good or bad, these prints won some awards.

act
Activity Score 535
Art Director
Dick Huges's picture

those headlines are crap

Dick Huges
Activity Score 937
Copywriter
salamandos's picture

I like it a lot, both lines and the illustrative typography.

salamandos
Activity Score 1947
Art Director
DarkSide's picture

I love type ads, but this one isn't any good.
(I don't need no festival to tell me what I'm supposed to like)

DarkSide
Activity Score 1066
Other
Renan's picture

i agree with you darkside!

Renan
Activity Score 64
kalpesh78's picture

Great lines. good art-direction..

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

itch's picture

colors shud be more bright, vibrant and rich.. kinda dull here..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Laurent's picture

compared to what Skittles is used to doing, this is soft.

Laurent
Activity Score 279
General Manager at White Rabbit
yudi's picture

I like it. Not an excellent piece of work though.

yudi
Activity Score 255
Copywriter
basasemo's picture

very catchy , cheerfull, and optimistic
well done

basasemo
Activity Score 46
Creative Director
Juan Pablo De Gamboa's picture

Amazing art work, its refreshing

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

www.degamboa.com

Matt Aubie's picture

Why do the only people who give explanations for their opinions on this site have positive things to say? It is so annoying when a comment is as simple as "no good". Please explain why.
--

Matt Aubie
Activity Score 16
Graphic Designer |

because design students are full of it

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