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Bottle, 3

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Father, Costa Rica for Rain Forest, within the category: Non-Alcoholic Drinks.

Caption

Remove them from the water before they evolve. Rain Forest Recycling Program.

Advertising Agency: Father, Costa Rica
Art Director / Illustrator: Daniel Montiel
Copywriter: Huelander Escalante
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Highest Rated

katsfreire's picture

La bajada le quita mucho a esta campaña

katsfreire
Activity Score 29
ankitadv's picture

nice

ankitadv
Activity Score 818
tirthomitro's picture

cool!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

MoKruisman's picture

Looks intriguing. I don't get the message, though. Why would you remove them from the water? So they won't evolvel into humans and destroy the rainforest? There wouldn't be any animals, fish, amphibians either. Bit of a long shot, but nice that it makes you stop and think about it.

MoKruisman
Activity Score 18
Copywriter
danielchapman's picture

It's a pretty weak proposition. We all know plastic can't evolve. So it dies there for me.

It's a fairly strong visual, and could have been much stronger conceptually.

Personally I would have played on the 'it doesn't have to be alive to kill the rainforest' approach. The bottles then could have been made to look like bacteria / disease / micro-organisms.

danielchapman
Activity Score 292
katsfreire's picture

La bajada le quita mucho a esta campaña

katsfreire
Activity Score 29
kleenex's picture

Visuals are solid.

kleenex
Activity Score 51078
Web Designer/Developer
VampAd's picture

No.

VampAd
Activity Score 1151
hmaffia's picture

The art is nice, but the argument is pretty weak.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Grrrr's picture

The line kills them all.

Grrrr
Activity Score 1961
Illustrator
feysal's picture

I agree with daniel, though the art is rather cool.

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

jackblack's picture

Oh no. Not again with the trash collecting into the shape of sealife!!! Young creatives, please please do your research and be hard on yourselves. Creative Directors, please kill ideas on site when it looks, behaves and smells like another campaign.

jackblack
Activity Score 2357
Art Director
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